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How to Create Websites That Convert

 

Let me ask you something: Do you rely on an analytical statistics to tell you where people spend time on your website?

If so, then you must know that that tells you nothing about what they looked at. It only tells you the pages they visited. You can’t be sure what caught their eye.

Maybe you have affiliate or advertising links that, when clicked, lead to sales or commissions. All that does is tell you that your visitors were interested in other people’s content.

Here are five things you can do on your website today to increase your conversions.

1. Decide what a conversion is.

What constitutes a conversion on your website?

The vast majority of people who come to your website for the first time are looking for more information. They are not there to buy something.

2. Your site must be easy to navigate.

Have you ever visited a website where no matter how many times you clicked on a link, you still could not find the information you wanted? Many sites make you feel that they either have something to hide or think that you will spend more time looking around if you can’t find what you want.

3. Your site must load quickly.

If your site takes more time to load than instantaneously, then you need to figure out why it is so slow. Extra bandwidth is supposed to make everything faster; not provide the capability to add superfluous bells and whistles

4. Make the medium as exciting as the message.

Content on websites is still king; but the medium has become as important as the message.

Pictures, sound, or video grab the visual and aural senses of you visitors. Find out what it takes to get and keep their attention.

5. Test your site. This is the most important thing that you can do, and few companies do it on a regular basis.

If you’re not experiencing the conversion rates that you want, then you need to systematically examine everything on the page where a conversion is possible.

Start with the big things first, such as the layout. You can get software that will tell you what parts of your pages your visitors are looking at in real time.

Experiment with the content. Does it provide good information on problems that your prospects are trying to solve right now? Or is it like so many other sites that talk around an issue, but never seem to tell you what to do about it?

Measure how many repeat visitors you had. Unique visits are good for measuring traffic, but if they’re only coming to your site once, never to return, then something is wrong.

You want people to keep coming back so that they get more good information and eventually do what you want them to do.

It’s not enough to guess what the problem might be. If all you can see is the trees, you’ll never notice the wood.

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